Now, go blog! Here’s what you should consider as you start writing your post:
1. Decide why you like this organization.
Does it affect a member of your family or you personally? Does it have a greater meaning or effect on your life? Do you have a personal story that relates? It sometimes helps to start a blog post off with why you have chosen to support this specific organization. See this example from Bess Auer.
2. Become a Source of Information.
Most people in Central Florida really do not know how this organization benefits residents right here locally. They may not be aware of just how much money, service, and aid this nonprofit needs to continue doing the incredible things it does… so educate your reader! See this example from Katy Widrick.
3. Create a Call to Action.
Take a look at any upcoming events or ongoing fundraisers and see if you can start spreading word about them on behalf of the organization. Suggest your readers form a team, tweet about the organization, or even attend a fundraising event. Remember, you do not always have to give money yourself (but you can!) but you can also just encourage your readers to get involved. See this example from Josh Murdock.
4. Ask readers to buy a raffle ticket.
Just for our “Blogging for Good” campaign, each organization has created a special basket to raffle off. You and your readers can raise money for this organization by simply buying a raffle ticket and it never hurts to ask your readers to do something for a good cause! Just $10 per ticket and each basket is worth over $100 in prizes! See this example from Brian Wilson.
5. Buy a raffle ticket for yourself!
100% of the raffle money goes directly to the organization (minus the EventBrite service fees). The basket will be raffled off at the Yelp! After Party at CFLBlogCon. (Tell your readers they don’t have to be present to win!) Click here to see the Official Rules of the Raffle.
Click here to buy your raffle ticket now and support your organization!
Other tips when blogging for a cause:
Yes, it is fine to say you are doing a special post because you are participating in a “Blogging for Good” program.
No, your posts do not have to be long. Just provide enough information for your reader to understand who you are supporting.
Visit your organization’s website and learn as much as you can about them.
It is fine to just spread information about your organization… you don’t have to ask your readers for any money at all if it makes you feel uncomfortable.
But, it is also fine to ask your readers to buy a raffle ticket to support your organization! (Sometimes it is easier to ask on somebody else’s behalf!)